Dear Diary: Where it all began…

Dear Diary,

It has been exactly 22 months since I decided to take a leap of faith and start Gazelle London. I still can’t believe it.



I always get asked why I am so passionate about journaling, and how life led me to Gazelle London. I have a simple answer. One that may seem lacking  or ‘whimsical’ to others, but is the most honest… the most apt… even in its simplicity.

I have seen the power in writing down the words that play on my heart.”

It’s been twenty-one years of journaling. Twenty-one years of seeing the words I struggled to voice, go from being scrawled across an empty to page to manifesting in real life. It’s taken pouring over old journals and diaries to realise that some of the naive hopes I had held had actually come true! The worries I nursed had become insignificant, and that life had continued to progress despite its challenges. I have read with pride as my fears, which did not completely disappear, were faced head-on as I endured challenge after challenge.


Had I not written in journals, and kept my memories in a safe place, I would not have been able to accurately map out how I became the woman I am today. Or the woman I will become tomorrow…

The words whispered in your head at night, those dreams tucked away in some recess of your mind… they hold power. I’m so glad I wrote them down, and kept them in a safe place. So that when I am old and grey and my memory cannot serve me its best, I can sit with grandchildren and take them on the journey of my life.

Until next time,


2 thoughts on “Dear Diary: Where it all began…

  1. Hello Kemi

    I just wanted to say that I love what you are about! Writing your thoughts down, gratitude etc. I recieved one of your note books as a gift and fell in love with it! So cultured, I have never come across such a note book & I knew that I wanted to use it in a meaningful way and then to read your message that comes along with it I was like wow! That is how you intended it to me used. I was thinking a gratitude journal and then I browsed your website to see that you provide those too. Amazing 🙂 I’m so glad to have come across your product. Continue doing what you are doing. Sending blessings your way.


    1. Hi Serina,

      Thank you so much for your kind words, they are truly appreciated. It made my week 😀
      I am so glad you love your journal! It all starts with a journal but it ends with your amazing journey 🙂
      Keep me posted on your developments, and a huge thank you for your kind words and support.

      Warmest wishes,
      Kemi xx


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