When Gazelle London was a glimmer of an idea, I did a bit of research.  When it became more than a glimmer, more like a concept, I continued to research. As the developmental stage grew organically, so did my desire to study; to research; to acquire as much information as I could how to make this glimmer of an idea a real thing,

I didn’t find what I was looking for.

In the last 2 years, I have had many people come to me for advice (me!) Little me who really is as clueless in this world of business as the next person… so I am always taken aback, (and if I am honest a little nervous), when people ask me for advice about starting a business. Was I expected to spout the same spiel as the blogs do? Tell you that you should ‘research your product inside out‘, and come up with a clear business plan before you proceed? Perhaps I am meant to say that you should ensure you are great with numbers, and spectacular at book-keeping, because in this short time, there is no doubt in my mind that these words of wisdom would benefit me as I progress on this journey of ‘entrepreneurship’.



Here is my reality… I didn’t do any of those things.

Flashback, to September 2017 when I got asked to speak on a panel about starting a business. I remember the uncomfortable sense that I shouldn’t be up there, just a year in, offering advice to women who I am sure already had all they needed within them, to get going on their own idea.

At the end of the panel talk there was an open Q & A and a few questions were directed my way. I answered them all as honestly as I could but had the sense upon leaving that the ladies were looking for more practical advice. Something more… substantial.

I reflect on that talk regularly, wondering how I could have got across to them the same message but perhaps delivered in different packaging, But here, in this forum I don’t need to provide a cookie cutter version. Here is my truth.

The only thing you need to know before you begin developing your idea is WHY you are doing it in the first place. That’s it.

If your incentive is money and you are looking for longevity, then you need to go back to the drawing board and revise your idea. You need to understand why you’re doing it so that you can have faith in it. Your faith in the greater purpose of your product or service (for the benefit of your customers), will pull you through the inevitable challenges, much more than any detailed business plan will. That’s just my humble opinion…

So stop looking for excuses not to start your amazing idea. Just have faith. You can learn the rest along the way.

Until next time,




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